Pre-releasing Advertisements
With the advertisement that went viral last year, now any advertisement agency that is worth it will have to compete for popularity amongst viewers. Advertising agencies are competing by pre-releasing their advertisements. The Volkswagon ad, "The Bark Side" reached an estimated 4 million views in just under 48 hours. This year the KIA and Lexus will also be competing to make their advertisement a success.
"It's totally de rigueur now," Hunter says. "You have to pre-release your spot. You'd be mad not to. And our thinking was, well, you know, we need to remain one step ahead of the game here."
The goal of this is of course to draw attention to people to buy what they're selling. In today's fast paced world, staying ahead of the game is a difficult thing to do. That's why having PR specialists, campaigns, and being educated about the market is so important. In management you have to stay current with trends in people's interests. You have to be able to know your audience.
"The Big Game might be more than two weeks away, but marketers already are shifting their Super Bowl ad campaigns into overdrive."
http://articles.latimes.com/2012/jan/21/business/fi-ct-superbowl-ad-previews-20120121
http://www.npr.org/2012/01/22/145577302/the-bark-side-tells-of-super-bowl-ads-to-come
Week Three
The Media Pipeline & How Media Censorship is Shaping Our Government
http://mediamatters.org/research/201201260005
This is a chart showing just how much funding they get::
cloudfront.mediamatters.org/static/images/item/chart-20120125-keystonexl-3.png
The following is one comparison of media outlets with how they respond to viewers/consumers.
- BROADCAST: Among the broadcast networks, 79% of those quoted or interviewed were in favor of the pipeline. NBC and ABC did not quote anyone opposed.
- CABLE: On Fox News, 66% of those quoted or hosted were in favor and 13% were opposed. CNN featured 54% in favor and only 14% opposed. MSNBC was the most balanced, with 38% in favor and 31% opposed.
- PRINT: Of those quoted by the major newspapers, 45% were in favor of the pipeline and 31% were opposed. The New York Times was the most balanced, quoting 35% in favor and 27% opposed. The Wall Street Journal was the least balanced, with 52% in favor and 21% opposed.
The fore-cast is that in the future media will be even more propaganda than now, if the internet gets censored or shut down. With the revenue of sites that are specialized and propaganda news being most funded, we're going to have to fight really hard to have real and genuine media in North America and abroad. Criticisms from the audience are rarely measured by the big media corporations. So it's all talk, no listening, and no real news. What is news media becoming? Is independent media on its way out the door?
How do we manage to overcome this bureaucracy and use independent media to fuel progress in America? The task is becoming harder. while on one hand we have the manpower and technology to have better media in America, we lack the financial resources/funding/ and support.
Media Uncritically Repeated Industry Job Estimates 76 Times. Every news outlet included in our analysis uncritically repeated TransCanada's jobs numbers at least once. The major print outlets did so 34 times - in 29% of the Keystone XL articles mentioning jobs -- with the Associated Press accounting for almost half of those instances. The broadcast networks repeated these figures 4 times -- one third of the times jobs were mentioned. And the cable networks did so 38 times -- 45% of the coverage mentioning jobs. Fox News uncritically repeated these numbers more than all the other television networks combined.
News Corp. Turned A Blind Eye To Pipeline Protests. A string of largedemonstrations against the Keystone XL pipeline took place throughout the fall. These protests were mentioned in 29% of print coverage, 22% of broadcast coverage, and 21% of cable coverage. The Wall Street Journal and Fox News -- both owned by News Corporation -- covered the protests the least, in only 15% of their coverage.
Week Four
Is Angry Birds Keeping Your Brain Healthy?
With the I-pad apps as well as android apps there are more people online playing games than ever before. I read one article on Mashable, where the author talked about one example of an "Angry Birds" game that is helping a person with Alzheimer's stay sharp. These new apps are a great way for companies to develop and innovate the way we connect. For example, with the Microsoft kinnect, there could be innovations with game systems to help people with physical impairments to truly take advantage of this beyond gaming. Nero-plasticity is the study of the brain's ability to heal itself over time due to stimuli.
"Traditional brain games are scientifically designed to boost cognitive activity and enhance memory. A new study from the Archives of Neurology says playing brain stimulating games can improve your memory and delay or prevent the onset of Alzheimer’s disease."
http://mashable.com/2012/02/06/brain-games/
