"Mass communication is generally identified with these modern mass media. The media creates a link between the communicator and the mass audience. To understand the nature, ingredients and the effects of mass communication following adjectives have been used: Instantaneous, Multi sensual, Impact, Masses, Sponsors, Attention grabbing, Rapidity, Heterogeneity, Newsworthy, Public opinion, Public interest, Dramatic, etc. Mass audience tends to be diverse and heterogeneous, and therefore in planning a mass media communication, one first has to define the target audience and then select a medium that can reach most of them as frequently as possible for the least investment"
A Good Site is The Society of Professional Journalists: http://www.spj.org/
In researching different jobs available for mass communications students, I've realized that Electronic Journalism is one career path that appeals to me greatly. Working on the field, producing or researching for web news, and traveling are areas that are inspiring to me. Electronic journalism encompasses radio, television, and web media for the masses. You can specialize in entertainment; for instance I could document an adventure to a foreign place (travel diary or documentary). Or I could specialize in researching and producing media related information for current events. I would like to travel, and have a crew and equipment to help me. I would like to help direct and produce in the long-term as a goal. For now, I could be helping out on equipment, organization and editing, and scheduling, etc. There are so many possibilities. Having people hear my voice would be a great reward as well. I would love to do video-journalism more than anything, and I feel that I am on my way to that career. Yet, I need to get some more hands-on work in video related work.
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