New Media Production & Industry Trends
Class Blog 2012
Internationally renowned New Media producer, Tiffany Shlain, had her first feature film, “Connected: An Autoblogography about Love, Death, and Technology,” shown at the Sundance Film Festival in 2011. She is the founder of the Webby Awards and a proponent of social media as it progresses in the 21st century. Shlain’s film addresses media in the broadest sense by looking at the way media affects us on multiple levels. She asks the hard questions: “How do we stay connected? Is the internet making us smarter? What is the future of this technology?” Shlain doesn’t hold back and knows how important this freedom of expression will be in the long run.
Internationally renowned New Media producer, Tiffany Shlain, had her first feature film, “Connected: An Autoblogography about Love, Death, and Technology,” shown at the Sundance Film Festival in 2011. She is the founder of the Webby Awards and a proponent of social media as it progresses in the 21st century. Shlain’s film addresses media in the broadest sense by looking at the way media affects us on multiple levels. She asks the hard questions: “How do we stay connected? Is the internet making us smarter? What is the future of this technology?” Shlain doesn’t hold back and knows how important this freedom of expression will be in the long run.
If there are close to 2 billion people online, then
we’re all connected and also simultaneously affecting each other.
Shlain talks about how interdependence on each other affects everyday
life. She addresses the cause and effect of each action. Chain reactions
through media on the internet and texts on a cellphone are a big deal
according to her. Reading about Shlain and her success in the industry
has helped me to view the future of social media with a fresher
perspective. She has an audience to appeal to—anyone who is invested in
this technology and its advancements would make a target fan.
In part of the class discussion, we talked about
how technology has changed over time. The internet has made networking
more accessible to people like you and me. When in television there are
four main networks, on the internet there is more freedom for a person
to advance as a producer by networking on social sites i.e. twitter and
Facebook.
To become a successful producer, director, and
film-maker you will need the skills to meet the needs of your market.
This means that producers in the industry need to stay current with
trends in media and develop a broad outreach to fans and subscribers. In
media production such as television, one of the key factors would be to
consistently appeal to your audience. You want to make them think
outside the box or intrigue them enough so that they become a fan of
your product. The same idea goes for the internet.
Media can be a variety of things. News is
information media and sells because people need to know what happens in
the world. Although film could be thought of as a vacation from reality,
it can also inform, inspire, and educate us on issues impacting the
world. I found Tiffany Shlain to be a savvy and inspirational key figure
in media evolution. Her Film “Connection” is a great example of a film-makers success and would be helpful to watch. She knows how to reach her audience, she knows the trends.
With a link to her Facebook page on her website, a Twitter, magazine
links, etc. it’s obvious that she also knows how to network.
The first magazine article I found is on MovieMaker.com
I also found more information on the Tiffany Shlain’s movie at the Cinesource Magazine website.
“Shlain's films aim to influence social change by
tackling big topics with animation, archival film clips, whimsical
graphics and humor. Her latest is a breezy take on nothing less than the
history of the universe, the evolution of humankind and the future of
technology. Woven throughout is a sober and touching tribute to her
father, Dr. Leonard Shlain, who died of brain cancer while she was
making the movie.” http://pacificsun.com/news/show_story.php?id=3521
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