Favorite Ad Campaign: Comm 406:01

My favorite ad campaign is the coca cola small world machine campaign. To me, this is one of the most brilliant advertising ideas ever. It is an interactive coke machine which allows people from Pakistan and India to interact through the machine while getting their coca cola. The interactive 3D camera technology has people trace hearts, smiley faces, and shake hands across the digital platform of the machines. As lofty as it sounds, something like this could definitely provide a new way of advertising.

The machines were installed temporarily (3 days) for the ad campaign, but hopefully they will install similar machines in the future permanently and it proves the power of social communication when it comes to advertising. The reason I chose this as my favorite ad campaign was because they tried something different, and although it won't solve problems immediately, if more companies reach out to their consumers in a completely honest way it could revolutionize the way products are advertised.

Instead of commercials being forced into music and videos, why not have people choose what they want to hear and how they would like to consume products? Interactivity in this new realm of technology has its risks, as society becomes more based on consumerism than culture, but bridging the gap between culture and consumerism may be the new way to reach out to consumers. Connecting people is a strategy that should be focused on in media and advertising.